Cole EmmonsFounder, New Age AdaptationFar North Dallas, TX

I grow service businesses. Then I build the software they run on.

Self-taught since 17. Line cook, front-of-house manager at 19, door-to-door sales, a members-only ski lodge in Big Sky, then running sales for a moving franchise.

Off the clock, I'm just Cole: EDM, anime and sci-fi, games, travel, and my dog, Jax.

"A jack of all trades is a master of none, but oftentimes better than a master of one."

An old saying
Cole Emmons at a meeting table with his laptop open, talking through a plan. Cole and his dog Jax on an evening walkOff the clock
Cole EmmonsOperator and builder

2025Leads for clients

$1.2M

in tracked inbound leads for service businesses. About 75% organic, 10+ industries.

GitHub contributions
4,995
pull requests merged this year
472
automated tests shipped with it
4,100+

01 Ship log

This is the pace now.

September so far, then the full history straight from git. Pick a day to see it. The agents type most of it. I plan it, review it and ship it.

October, month to dateOct 1 to 27. Pull requests and contributions from GitHub, subagents from my session logs.

pull requests merged
175
GitHub contributions
1,760
AI subagents run
2,281

The history, Feb 23 to Oct 27

Commits
2,027
Active days
116
Best streak
11 days

2,027 commits on 116 active days.

Method: my non-merge commits on each repo's main branch, pushed or local, across 21 repos including ADAPT, deduped across forks. Partner and bot commits left out. GitHub counts 4,995 contributions for 2026 because it also counts pull requests and other activity. This grid is commits only.

02 Builds

Builds, and the system behind them.

No CS degree, so I engineered my own way in. I reverse engineer how strong teams actually ship, then pull the best open-source tools, skills and agents into one pipeline, with my own layer and rules on top. AI coding agents do the typing inside a system I designed. I set the plan and the gates, review the work and ship it. Every build is full stack, front end to back end. The business logic comes from interviewing the owner and digging into how the business actually runs. Nothing gets built in one shot: I map the MVP, break it into checkpoints and small specs, and ship it one piece at a time. Then it keeps going, version after version.

Open a category, then a row for the stack, the hard part and a sketch.

The systemresearch, assemble, gate, ship

How every build gets made.

Every coding agent I run reads the same library first: 183 skills and 16 specialized agents, some of them written for my own workflow. Same rules for every agent. Every claim in my docs is marked verified or not.

Pipelineevery feature, every agent
  1. 01

    Research. Interviews with the owner and time inside the business, then how strong teams build it. I keep what holds up.

    done
  2. 02

    Assemble. The right skills and agents. New tools wait out a cooldown, pinned and verified.

    done
  3. 03

    Plan the MVP, then gate. The whole MVP mapped first, then broken into checkpoints and small specs, each with acceptance checks. Every version after it gets planned the same way. My GREENLIGHT on each one.

    waiting on me
  4. 04

    Build one checkpoint. Agents type in parallel, each in an isolated copy of the code, so nothing collides. Then the next checkpoint.

    queued
  5. 05

    Review. The same review on every risky change, whichever agent wrote it.

    queued
  6. 06

    Test. Full suite before any pull request. Secrets scanned on every commit.

    queued
  7. 07

    Ship. Database changes go out as code, never hand-edited in production.

    queued

Press and hold. Letting go early cancels.

Step 04 is waiting on GREENLIGHT.

How I kick off a feature
Feature: [one sentence, in the owner's words]

Plan first. No code yet.
1. Read the source of truth and the repo rules.
2. Research how strong teams solve this.
   Mark each claim verified or not.
3. Map the MVP end to end, then break it into
   checkpoints. Acceptance tests for
   checkpoint 1 only.
4. Flag anything consequential: migrations,
   deploys, spend, anything that sends.
Then stop and wait for my GREENLIGHT.

After that: build checkpoint 1 in an isolated
copy, run the full suite, review, show me
the diff. Then we plan checkpoint 2.
releases since July
87
database migrations in 2026
275
pull requests merged in 2026
265

03 New Age Adaptation

A parent company of lean businesses, built to be kept.

Human and business adaptation for a new era. It started in 2022 as my marketing contracting work, and the name and logo go back that far. I founded it as a company on January 20, 2025. Since then it has grown into a structured, systemized approach to the whole business. It's what the years taught me, and it's what I've decided to do. Four companies, each with its own name and voice, sharing one owner, one rulebook and one operating system.

01 Life

EverMorrow

Adaptation starts with the person. Clarity, habits and growth. Right now it's my own personal OS, ccubed, and I'm building it so more people can use it later.

Status
Personal use for now
Link
Not public yet

02 Business

WellRun

Operator-led growth for service businesses. We build it. We run it. The four jobs are its work.

Status
Live
Link
wellrun.works

04 Holdings

FarBound

Buying, selling and funding businesses. It is not a fund, and there is no public offering.

Status
Deal by deal
Link
None

How I operateone rulebook, every company, me included

  1. Plan before build. Consequential work starts as a written plan and waits for my GREENLIGHT. Try the gate.

  2. Archive, never delete. Superseded work goes to an archive. Mistakes stay on the record.

  3. Operator, not agency. We stay after launch. What it does from there is on us.

  4. Scope in writing. Scope, terms and authority go on paper before work starts.

  5. One owner per decision. One name on every decision. Nobody guesses who says yes.

  6. AI multiplies judgment. It doesn't replace it. ADAPT, my own AI operating system, gives every agent one source of truth. I review and ship.

04 The four jobs

How a lead becomes a job.

Every service business runs on four jobs. Marketing finds the work. Sales books it. Financials say if it was worth it. Operations get it done without the owner doing everything. I work all four, not one. Pick a stage to see what I build there.

05The fifth job

The fifth ties the four together: the software. Inside a $200M+ franchise I saw why big business is big: systems, processes, business logic, experience, and the software that runs all of it. Most small and mid-size businesses run the four jobs by hand, ad hoc, all over the place. We're in a centralized, integrated era now. That's the point of everything I build: one connected system that runs all four jobs.

  • Marketing
  • Sales
  • Financials
  • Operations
  • Software

Stage 01 of 08Marketing

Found

Google Business Profiles built from nothing, local SEO, and Google and Meta paid media aimed at the service that pays best. Brand kits and organic content, starting from what the business already has.

Tools

  • Business Profile
  • Search Console
  • Local SEO
  • Google and Meta paid media
  • AI creative

Three ways to work with me

Way 01

One job, ad hoc.

You need one thing fixed or built. A site, an ad account, a sales process, a price book. I scope it, build it, then hand it back or keep it running.

Email me about one job

Way 02

All four fronts.

I come in as the embedded operator across marketing, sales, financials and operations, through WellRun. The ladder runs from entry on-ramps up to an embedded partnership with revenue share.

Email me about all four

Way 03

All four, plus the software.

Everything in Way 02, plus the software. If it already exists for your trade, you run on it. If it doesn't, I build it alongside the work, custom to your business. That's how AcreKeep started, with a lawn and landscape client on a marketing and software contract.

Email me about the software

05 Results

Client results, written up like jobs.

One ticket per client, with the actual numbers behind it. I leave client names off so their phones don't fill up with sales calls. Want the full case study? Ask me and I'll send it.

Mobile semi-truck repair

Real numbers

The client that started NAA

Budget, planned$250 a month
In 10 days$700to$19K
Return on ad spend27x
First month$20K

One owner-operator with $250 set aside for a month of marketing. I rebranded the business, built a custom site, maxed out the Business Profile and ran Google Ads with call tracking and lead attribution. From LLC filing to live revenue in two weeks. When it started working, I growth hacked it instead of waiting out the month: $700 of ad spend in the first 10 days brought back $19K. I founded New Age Adaptation in January 2025 after this one.

Lawn and landscape

Real numbers

A North DFW lawn and landscape company

Quotes, before (2025)$150K
Quotes, after (2025)$800K+

Mobile detailing

Real numbers

A North Dallas mobile detailing shop

Return on ad spend6.1x
At peakIn talks with
investors

Moving

Real numbers

A moving company

Monthly, before$2K to $4K
Month four$25K

Auto detailing

Real numbers

An auto detailing shop

Leads from Meta ads1,807
Cost per lead$1.63
Google reviews0to100+

06 AI practice

AI, from wherever you're at.

Friends, clients and owners ask me about AI all the time. I teach it, consult on it and build with it, one on one or in a small group, fitted to your actual work. It's part of SystemSmith.

  1. 01Teach

    How to use AI for your own work, from the ground up or from wherever you are. Right now I'm teaching a friend who's been trying to post on social media consistently and had never used AI once.

  2. 02Consult

    Where AI fits in your business or your workflow. What to automate, which tools to use, and what isn't worth your time yet.

  3. 03Build

    Agents, automations and software, built the way I build my own: AI coding agents inside my system, under my review. Or I'll teach you to build that way yourself.

How it goes

We start where you're at, with the work you do every day. The AI apps you already have for everyday work, AI coding agents for building. Then you run it, and I check in until it sticks.

07 Skills

Skills, software and what I'm learning.

Laid out for a developer's eye first: languages, frameworks and tools, each marked by how often I use it. Then the business side and the software I work in. The level is my own read, not a claim of years.

Top skills

  • Business development
  • Marketing
  • Sales
  • Engineering
  • Operations

Engineering

Languages6TypeScript, JavaScript, SQL, HTML and CSS, and more
  • TypeScript, daily
  • JavaScript, daily
  • SQL, daily
  • HTML and CSS, daily
  • Python, regular
  • Bash and zsh, regular
Frontend9React 19, Next.js 16, App Router, Tailwind CSS v4, shadcn/ui and Radix, and more
  • React 19, daily
  • Next.js 16, App Router, daily
  • Tailwind CSS v4, daily
  • shadcn/ui and Radix, daily
  • Mobile-first layouts, daily
  • Accessibility, regular
  • Maps: Leaflet and Turf, regular
  • Charts and dashboards, regular
  • PWA and web push, learning
Backend7Node.js, API routes and server actions, Signed webhooks, Zod validation, and more
  • Node.js, daily
  • API routes and server actions, daily
  • Signed webhooks, daily
  • Zod validation, regular
  • Auth and roles, regular
  • Scheduled jobs, regular
  • PDF generation, regular
Data6PostgreSQL, Supabase, Row-level security, Migrations, and more
  • PostgreSQL, daily
  • Supabase, daily
  • Row-level security, daily
  • Migrations, daily
  • Multi-tenant schema design, regular
  • Data imports and ETL, learning
Infra and DevOps6Vercel, Git and GitHub, Secrets management, GitHub Actions CI, and more
  • Vercel, daily
  • Git and GitHub, daily
  • Secrets management, daily
  • GitHub Actions CI, regular
  • pnpm and Turborepo monorepos, regular
  • Google Cloud APIs, regular
Testing4Vitest, Playwright, node:test, Release gates
  • Vitest, regular
  • Playwright, regular
  • node:test, regular
  • Release gates, regular
Integrations5Stripe payments, Twilio voice and SMS, Transactional email, Product analytics, and more
  • Stripe payments, regular
  • Twilio voice and SMS, regular
  • Transactional email, regular
  • Product analytics, regular
  • Lob direct mail, learning
AI engineering5AI coding agents, Context and prompt design, LLM APIs in products, MCP servers, and more
  • AI coding agents, daily
  • Context and prompt design, daily
  • LLM APIs in products, regular
  • MCP servers, regular
  • Video in code, ffmpeg, learning
How I work4Spec-driven development, PRDs and versioned checkpoints, Code review, Least-privilege security
  • Spec-driven development, daily
  • PRDs and versioned checkpoints, daily
  • Code review, daily
  • Least-privilege security, daily

Business

Marketing17Digital marketing strategy, Local SEO, Google Business Profile, Search Console, and more
  • Digital marketing strategy
  • Local SEO
  • Google Business Profile
  • Search Console
  • City and service pages at scale
  • Google Ads
  • Meta Ads
  • Paid social
  • Conversion tracking (GA4, GTM)
  • Call tracking and attribution
  • Landing pages and quote funnels
  • A/B testing
  • Email and SMS automation
  • Reviews and reputation
  • Organic social and content calendars
  • Copywriting
  • Market and competitor research
Branding and design12Brand identity systems, Logo and mark design, Brand guides, color and type, Print, truck and apparel graphics, and more
  • Brand identity systems
  • Logo and mark design
  • Brand guides, color and type
  • Print, truck and apparel graphics
  • Web design
  • Scroll-driven and motion design
  • Social and ad creative
  • Video production and editing
  • Motion graphics
  • AI image and video
  • Pitch decks, one-pagers and collateral
  • UI and dashboard design
Sales12Sales process design, Sales leadership, Running a sales team, Consultative and in-home selling, and more
  • Sales process design
  • Sales leadership
  • Running a sales team
  • Consultative and in-home selling
  • Door-to-door sales
  • Outbound prospecting
  • Call scripts and rep training
  • Upsell playbooks
  • Lead management
  • CRM and pipeline design
  • Offer design and packaging
  • Proposals and scopes of work
Financials8Financial operating systems, KPIs and a weekly money meeting, Cash tracking and monthly close, P&L reporting, and more
  • Financial operating systems
  • KPIs and a weekly money meeting
  • Cash tracking and monthly close
  • P&L reporting
  • Pricing strategy
  • Job costing and price books
  • Margin by service
  • Estimates and quoting
Operations9SOPs and playbooks, Operations discovery and process mapping, Client onboarding and delivery, Workflow automation, and more
  • SOPs and playbooks
  • Operations discovery and process mapping
  • Client onboarding and delivery
  • Workflow automation
  • Back-office systems
  • Hiring systems and recruiting pages
  • Client reporting and account health
  • Licensing and consent guardrails
  • Project management
Leadership4Team leadership, Coaching and training, Hospitality management, Networking and introductions
  • Team leadership
  • Coaching and training
  • Hospitality management
  • Networking and introductions
AI practice4AI consulting, Teaching AI, Automation strategy, AI content production
  • AI consulting
  • Teaching AI
  • Automation strategy
  • AI content production

Software I use

Development13GitHub, GitHub Actions, Vercel, Next.js, and more
  • GitHub
  • GitHub Actions
  • Vercel
  • Next.js
  • React
  • TypeScript
  • Node.js
  • Tailwind CSS
  • shadcn/ui
  • pnpm
  • Turborepo
  • Vitest
  • Playwright
Data, payments and messaging9Supabase, PostgreSQL, Stripe, Twilio, and more
  • Supabase
  • PostgreSQL
  • Stripe
  • Twilio
  • Resend
  • Google Cloud
  • PostHog
  • Lob
  • Leaflet
Marketing and sales6Google Ads, Meta Ads Manager, Google Business Profile, Google Search Console, and more
  • Google Ads
  • Meta Ads Manager
  • Google Business Profile
  • Google Search Console
  • Google Analytics 4
  • Google Tag Manager
Content and design4CapCut, Remotion, ffmpeg, AI image and video tools
  • CapCut
  • Remotion
  • ffmpeg
  • AI image and video tools
Everyday2Google Workspace, Microsoft 365
  • Google Workspace
  • Microsoft 365

Learning now: the IBM Full Stack Software Developer certificate, plus everything marked learning.

08 My story

Line cook, restaurant manager, sales rep, freelancer. Then this.

I've worked since 16, while playing high school football and running track. Nobody handed me a playbook, so I learned by doing. Cane Rosso turned me down as a server and offered me a busser job. I said, "Great, I'll serve next door." They went and got the GM, and the GM hired me. In under a year I went from server to front-of-house manager: running the floor, coordinating the servers, the bar and online orders, then end-of-night checkouts and the P&L updates. I was 19, managing people twice my age.

By then I was already in sales, knocking doors for Vivint. Then a winter at Moonlight Basin in Big Sky, Montana: a private members' ski lodge inside an exclusive private resort, with $10 million condos right above us. The restaurant held a high bar, but the members were nothing like I expected: laid back, well traveled, happy to share what they'd learned. I don't hold back telling my story, so I learned a lot. What I heard most from members: "I wish my kids had your perspective." They offered me the Assistant GM job. I turned it down to go deeper into marketing and sales.

The whole time, I was teaching myself digital marketing on the side, thousands of hours of it before I ever took a client. I took in any and everything I could find, and what stuck was what I actually did. I still work that way. I do the research, line it up with what I've already done and what I know, then ship a solid MVP and build on it. Then I growth hack it: test what works and what doesn't, double down on what does, and learn the rest as I go.

Then Fiverr and Upwork, then marketing contracting under the name New Age Adaptation, which I founded as a company on January 20, 2025. That first year was all trial and error, and I got burned a few times. Typical first business. At the end of 2025 I went inside College Hunks Hauling Junk & Moving, at their DFW location. Three promotions in under four months, up to running sales. I saw the opening and built out their sales lead system: the email and text automations for inbound leads, the process for in-person estimates, the stages on the lead board and the business logic behind all of it. I got to see how a $200M+ franchise runs its business, and I saw the software underneath it. It all clicked the first day I was there: a business is systems, processes and software, and above all the quality and efficiency of its work, whatever it does. Get those right and you can do anything.

Early in 2026 I took a sales role at a digital marketing company, the kind of place I had always wanted to work. I walked in with three things they didn't have: AI coding agents, GoHighLevel and a productized way to sell it. In two weeks I re-orchestrated how the business sold, and I turned their manual sales research and process into an automated system. They wanted me running ads instead. I left. It proved I know what I'm doing, and that I should be doing it for myself.

Where am I at? Years deep in business development and early in my engineering career, all of it self-taught. I know enough to grow real businesses and ship real software. I also know how much I don't know yet. Both are true, and that's what keeps me learning. I pick things up fast and connect ideas across fields, even ones I'm new to. So I'll learn on the spot and give you my honest take from everything I've done, or just listen and learn.

People tell me I'm a lot of energy. I'll take it. I love pushing people: friends, clients, someone I met that week. Tell me what you want to do and I'm going to ask what's stopping you, then help you take the first step. Watching someone go from talking about it to doing it is one of my favorite things. Momentum is contagious, and I like being where it starts.

Here's why I do this. The gap between wanting to and doing is where most people stay stuck. I sat in it too, with the analysis paralysis and the fear, until I just started. I want to help people like me get across it. That's what EverMorrow is for, and why I'll teach AI to anyone from wherever they're at.

Bet on yourself. Help others win. Leave it better than you found it.

The goal is big: a $100M portfolio by 30 (I'm 24), and to see the world from every angle, every culture, every experience it has to offer. I want to connect people, businesses and ideas, genuinely, so everyone gets more opportunity out of it. I love scaling life and business, and I want to see how far it goes. Location freedom is how I get there: build the system once, run it from anywhere in the world, on my own terms.

Cole walking through an office with his laptop.

The marks

  1. Growing up

    Between Hillsboro, Oregon and North Dallas. Grew up playing baseball and soccer, plus some cross country and basketball.

  2. High school

    Football and track, while working from 16. First job, line cook.

  3. 2021, 2022

    Cane Rosso, Frisco: server to front-of-house manager in under a year. First freelance clients. New Age Adaptation starts as my marketing contracting name.

  4. 2023, 2024

    Vivint door to door, summers in Cleveland and Jacksonville. A winter at Moonlight Basin, Big Sky. Offered Assistant GM, turned it down to go deeper into marketing and sales.

  5. Jan 20, 2025

    Founded New Age Adaptation as a company. The client that started it.

  6. Aug 2025

    Google Digital Marketing & E-Commerce Professional Certificate.

  7. Dec 2025

    College Hunks, DFW: three promotions in under four months, up to running sales. Saw how a $200M+ franchise runs.

  8. Early 2026

    Sales role at a digital marketing company. Rebuilt how they sold in two weeks and automated their sales research. Left to do it for myself.

  9. Spring 2026

    Full-time on my own companies. Backpacked Vietnam and Thailand fast for a month, running NAA remotely.

Cole and Jax on an evening walk under a sunset sky

Off the clock

Jax, my dog. We think he's a German Shepherd and Malinois mix.

Music
EDM. I love the scene and the music.
Games
PC and console, plus trading cards.
Watch
Anime and sci-fi.
Travel
Anywhere new. Beach, city, mountains or forest, I love all of it. So far: Vietnam and Thailand, New York, Salt Lake City, St. George and Bend.

Basically, anything that keeps my brain busy.

Certificates

  • Google Digital Marketing & E-Commerce Professional Certificate 2025
  • IBM Full Stack Software Developer in progress

09 Notes and resources

What I believe, and who I learn from.

Short takes I share with people, each pointing to the part of the page that backs it up. Then the creators I actually watch, by category.

  1. 01The whole thing

    People will tell you it's not that simple. It really is. It comes down to hard work and consistency, driven by curiosity and discipline. Do that long enough and you can do anything you want.

  2. 02The agentic era

    Apply and learn at the same time.

    With agents, you can do whatever you want without doing all of it yourself. It becomes a game of context, teaching, orchestration and patience. You don't learn for a while and then apply it.

  3. 03How I work

    Work backwards.

    Reverse engineer everything. Do the research, line it up with what you already know, and ship a solid MVP. Then growth hack it: see what works and what doesn't, double down on what does, and keep building on it. Doing is what makes it stick.

  4. 04Four jobs, plus one

    Software is the fifth job.

    Marketing, sales, financials and operations. The software is what connects them. Walk a lead through all five.

  5. 05Checkpoints

    Plan the MVP, ship it in pieces.

    Big builds break when you try to ship them in one go. Map the whole MVP first, then put a gate between every piece, and keep going version after version. See the system.

  6. 06Start anywhere

    Nobody starts ready.

    Start from wherever you are, with one real task from your own week, and build from there. How I teach it.

Who I learn from

top 5 the ones I'd start with. YT and IG open their channels.

Business and scaling8

  • Alex Hormozi top 5YTIGoffers, sales, scaling
  • Leila HormoziYTIGoperations, leadership
  • The Diary of a CEO top 5YTIGconversations with builders
  • Y CombinatorYTbuilding companies
  • a16zYTwhere software is going
  • Starter StoryYThow small businesses actually make money
  • Dan KoeYTone-person business
  • Ryan SerhantIGsales and hustle

Service businesses and the trades4

  • Mike Andes top 5YThome-service growth and software
  • Owned and Operated (John Wilson)YTHVAC, plumbing, home service
  • Steve HunsakerYThome service growth
  • Contractor DynamicsYTroofing marketing and crews

Marketing and growth8

  • Neil PatelYTdigital marketing basics
  • Marketing Against the GrainYTmarketing trends
  • Leveling Up with Eric SiuYTmarketing and business
  • Caleb UlkuYTlocal SEO
  • Julian Goldie SEOYTSEO
  • Adam ErhartYTone-person agency
  • StubGroupYTGoogle Ads
  • Think MediaYTvideo and personal brand

Money3

  • Graham StephanYTreal estate and personal finance
  • Andrei JikhYTinvesting
  • Charlie ChangYTmultiple income streams

Agents, automation and building7

  • Greg Isenberg top 5YTIGAI and startup ideas
  • Nate HerkYTagents and automation
  • Nick SaraevYTautomation business
  • Jack RobertsYTautomation systems
  • Chase AIYTno-code automation
  • Layla at ProcessDrivenYTbusiness systems and SOPs
  • Tiago ForteYTsecond brain, systems over tricks

Software engineering6

  • Fireship top 5YTshipping code
  • ThePrimeTimeYTengineering culture
  • NeetCodeYTfundamentals
  • JavaScript MasteryYTproject-based web dev
  • Code With AntonioYTfull builds end to end
  • Chris RaroqueYTsolo app developer

Mind and discipline6

  • Chris WilliamsonYTlong conversations, better thinking
  • Daily StoicYTstoicism for real life
  • Andrew HubermanYTscience-based tools
  • Mark MansonYThonest self-improvement
  • Tony RobbinsIGmindset
  • Ed MylettYTdrive

10 Contact

Write to me.

One address for all of it. I'm always open to a conversation, about business, software or life, and I'm as happy to learn from you as to share. I'll tell you straight whether I can help.

Connections

I know a lot of people, and I connect them all the time, for business and for life. Need an intro to someone in the trades, marketing, sales, software or hospitality? Ask. If it's a fit for both sides, I'll make it.

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